Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand

Description: Covert Cows and Chick-fil-A by Steve Robinson The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the companys growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015--and was a first-hand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic "Eat Mor Chikin" cow campaign. Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the companys founder, Truett Cathy, Robinson explains the important traits that built the companys culture and sustained it through recession and many other challenges. He also reveals how every aspect of the companys approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success. Author Biography Steve Robinson served executive vice president and chief marketing officer of Chick-fil-A, Inc. from 1981-2015. He now serves as a consultant and speaks to organisations and businesses about leadership development and brand strategy. A native of Foley, Alabama, Steve is the son of a farmer and entrepreneur. He holds an associate degree in business administration from Faulkner State Junior College, a bachelor of science in marketing from Auburn University, and a masters in advertising from Medill School of Journalism at Northwestern University. Steve and his wife, Dianne, live in Atlanta. They have two children and four grandchildren. Long Description The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the companys growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015--and was a first-hand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic "Eat Mor Chikin" cow campaign. Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the companys founder, Truett Cathy, Robinson explains the important traits that built the companys culture and sustained it through recession and many other challenges. He also reveals how every aspect of the companys approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success. Details ISBN1400213223 Author Steve Robinson Short Title Covert Cows and Chick-Fil-a Pages 224 Language English ISBN-10 1400213223 ISBN-13 9781400213221 Format Paperback Subtitle How Faith, Cows, and Chicken Built an Iconic Brand Place of Publication Nashville Country of Publication United States UK Release Date 2020-09-16 Illustrator Maribel Luchuga Edited by Pau Herrero Birth 1927 Death 1973 Affiliation Massachusetts Institute of Technology Position journalist Qualifications S. J. Publisher Thomas Nelson Publishers Year 2020 Imprint Thomas Nelson Publishers Alternative 9781400213160 DEWEY 647.9573 Audience General AU Release Date 2021-02-04 NZ Release Date 2021-02-04 Publication Date 2020-09-03 US Release Date 2020-09-03 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:159609187;

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